I think the current trend of framing Trump and Vance as weird is, strangely, of crucial importance. We have been dealing with Trump for the last several years as if he is an equal force who thinks differently. Framing him as weird helps us recognize that he is not to be considered a reasonable option. Nobody wants to elect someone who is weird. It also likely drives Trump crazy to be considered a walking, talking joke not to be taken seriously. It likely embarrasses. You can almost see his fear in his body language and facial expressions. Fear is tangible. We, on the side of reason and facts, have to act seriously. Trump is a threat but getting other swing voters to see Trump as a joke and not a creditable option is important. There should be billboards all over the country showing an image of Trump and Vance with one word overwritten - Weird!